a highfalutin new world

by Matt McCarthy

highfalutin media is an idea that’s been sort of floating around our friend group, a ragtag band of well-intended Gen-X creatives in need of an outlet, for probably twenty years now (god we’re old). It took its first official fledgling steps forward in 2013 with the publication of Livestock!, a rock ‘n’ roll novel I wrote and in which no reputable publisher had any interest. Undaunted, I pulled it together and put it out myself under the old highfalutin media name, sold literally dozens of books, and thus our highfalutin media juggernaut was born.

Today we start a new chapter in highfalutin media’s storied history. We’re putting the band back together and branching out, taking on new challenges, and heading off in some new directions. We’re going to embrace some highfalutin new technologies (podcasts, what?!?) and see where it takes us. It’ll probably be a great big beautiful disaster and there will likely be a period of time after where some of us who were involved won’t speak to each other as a result. That’s fine. We’ll get over it. We always do. But the important thing is to do it. I think if we do these kinds of things, takes these kinds of leaps, we’ll find ourselves in a more interesting, better place as a result. At least I hope so.

So, as the world goes crazy with pandemic, racism, sexism, wealth inequality, climate change, and that evil orange idiot in the white house, we’re going to be right here doing our thing. It’s going to help us cope with all of this and we hope in some small way it helps you too.